Afterpay and Clearpay wanted to demonstrate that splitting payments on gifts, hosting or travel essentials, makes it easier to spend time with the people that matter most at Christmas. This global campaign celebrates the not-so-hallmark relatable truisms around Christmas that make it even more special.
Creating a global campaign meant creating films for two very different climates on the same day - from the frozen UK to balmy Australia.
Shining a light on the often uncelebrated micro-moments of the festive period, from putting together presents to travelling home, we demonstrated all the ways that splitting your payments can help you spend the season with the people you care about.
We designed toolkits for each market and captured stills that were seen across the world, everywhere from OOH to owned media, from Black Friday to the new year.